Principal Product Designer | M shaped
Designing systems that scale teams, products, and impact.
I partner with product, engineering, and leadership to build design systems, shape strategy, and grow business across organizations. Currently building and fostering a design foundation for a startup that recently closed its Series A.
8+
Years of experience
60+
Designers mentored
20+
Products & MVP's
10+
Design Workshops
$50m+
*Revenue influenced
4
Design Systems
(2 authored)
*Revenue influenced represents estimated revenue impact across 8 years of B2B work, including contract closes, upsells, and renewals where my design efforts contributed to deal velocity, enterprise adoption, or expansion. Figures are based on deal sizes, customer tiers, and internal reporting available at the time.
Design Philosophy
How I approach design
These principles guide my work and shape how I collaborate with teams to create lasting impact
01
Simplicity is earned
Great design reduces complexity through deliberate tradeoffs, iteration, and restraint.
02
Design for systems, not silos
User problems rarely exist in isolation, and neither do the systems that support them.
03
Strong products are built by alignment
Product quality is a reflection of how well teams collaborate and share ownership, not just how well interfaces are designed.
04
Impact happens through communication
Design leadership is practiced by clearly advocating for users, negotiating constraints, and aligning decisions.
Work
Featured Case Studies
Fully viewable
Email Delivery Transparency for High-Stakes Messaging
Cordial | Cross Channel Marketing | Shipped 2024
Trust-Centered Alerts for Platform Reliability
Cordial | Cross Channel Marketing | Shipped 2024
Scaling design influence
I extend impact beyond individual contributions by influencing systems, teams, and how organizations make product decisions.
Designing systems that outlast teams
Design systems | Built for AI | Shipped 2024
Behind the Scenes
Collaboration & Vision | Rigorous Alignment | 2024
Confidential Product Work
Selected work samples available upon request due to NDA/confidentiality obligations
Competitive Intelligence & Asset Signaling (NDA)
Prudentia Sciences | Lifesciences | Shipped 2026
Deal-Centric Platform Architecture for Life Sciences (NDA)
Prudentia Sciences | Lifesciences | Shipped 2025
